TikTok is adding a new feature over the next few weeks, allowing creators to credit the original source of the content. This comes amid widespread criticism of creators “borrowing” content from other sources on TikTok without providing due credit.
First-time users will see a pop-up explaining how to credit creators on TikTok
TikTok will achieve this with the help of a new video icon on the posting page. This page takes users to videos they’ve liked, favorited, or the ones that use the same sound. Picking one of these posts will credit the original creator with a mention in the caption. Moreover, first-time users will see a pop-up explaining how the feature works (via Engadget).
“It’s important to see a culture of credit take shape across the digital landscape and to support underrepresented creators in being properly credited and celebrated for their work,” the Director Of Creator Community at TikTok US, Kudzi Chikumbu, said in a blog post.
“We’re eager to see how these new creator crediting tools inspire more creativity and encourage trend attribution across the global TikTok community.”
Social media would be a better place if everybody credited original creators. But that’s currently not the case. TikTok’s new feature is a step in the right direction as it tries to nudge creators into crediting the original posters. While many may continue to ignore the prompts, TikTok can surely make a difference by making the process easier.
The company recently unveiled the TikTok Pulse program to explore sharing advertising revenue with creators
TikTok is also taking steps to make it more creator-friendly. The company launched a new “contextual advertising solution” known simply as TikTok Pulse earlier this month. Under this program, advertisers would be able to place their products next to trending content in the For You feed.
“With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers,” the company said. Creators who have at least 100,000 followers will be eligible for TikTok Pulse during the initial phase of this program.
Despite being the most downloaded app in Q1 2022, TikTok continues to add new features. This is primarily due to the stiff competition it faces from the likes of Instagram and YouTube. On the other hand, the latter two platforms are usually borrowing features from TikTok. So it must be doing something right.